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Cognitive Biases Framing Effect
Same Odds, Different Words
A run of high-stakes decisions. For each, pick the option you'd actually go with — gut, not math.
1There are four dilemmas, and you will meet each one twice.
2Each time, the very same odds are worded a little differently.
3Choose the safe sure thing or the risky gamble — go with your gut.
4At the end, see where the wording alone flipped your answer.
The concept· Tversky & Kahneman, 1981
Framing Effect
The framing effect is when the same information leads to different decisions depending on whether it is presented as a gain or a loss.
Whoever writes the options controls the frame. Identical facts, framed two ways, reliably produce two different choices — and you rarely notice the switch.